T-sign built for Universal a very successful digital marketing campaign for the DVD Release of “Fast & Furious”. Having years of expertise working for the Entertainment industry and the insider knowledge about the racing community made it another fun project for the T-sign team.
Fast & Furious (also known as The Fast and the Furious 4 in most international markets, Wild Speed MAX in Japan and Fast & Furious - Solo Parti Originali in Italy) is the fourth installment (chronologically, the third, coming after the '2 fast 2 furious movie' plot) of The Fast and the Furious film series. The film was released on April 3, 2009. The plot connects with the original film of the series from which Vin Diesel, Paul Walker, Michelle Rodriguez, and Jordana Brewster reprise their roles. The film was directed by Justin Lin, who also directed the third installment of the series, The Fast and the Furious: Tokyo Drift, and is slated to return for Fast Five. This film is also the first in the series to give more emphasis on American built muscle cars than imported cars. The concept was loosely inspired by a Vibe magazine article about street racing in New York City.
- Digital Marketing
- Creative Strategy