A New Skin for the Korn Ferry Institute Website
Korn Ferry (NYSE:KFY), a single source of leadership and talent consulting services, revealed its evolved brand expression recently. The move marks the most significant brand transformation since Korn/Ferry International was founded in 1969 by Lester Korn and Richard Ferry.
The refreshed brand – which includes a new logo, brand platform and multimedia creative campaign – is designed to mirror Korn Ferry’s strategic shift from traditional provider of executive search into broad provider of leadership and talent solutions.
“Leadership and talent is the single greatest issue on the minds of CEOs and their boards today, which is why Korn Ferry is seizing the opportunity to create the world’s preeminent leadership and talent consulting organization” said Gary D. Burnison, CEO, Korn Ferry. “The time had come to boldly enhance our brand to reflect the dynamic, multi-faceted organization into which we have evolved. Korn Ferry is increasingly the bridge between our clients’ business and talent strategies.”
T-sign Studios has adapted the Korn Ferry Institute site based on the new brand strategy for Korn Ferry.
About Korn Ferry Institute
The Korn Ferry Institute, the research and analytics arm of Korn Ferry, was established to share intelligence and expert points of view on talent and leadership. Through studies, books and a quarterly magazine, Briefings, we aim to increase understanding of how strategic talent decisions contribute to competitive advantage, growth and success.