For the UN Climate Change Conference in 2009 the International Advertising Association started a campaign called 'Hopenhagen' to support the global effort to reduce emissions and create a more sustainable way of life.
We created the campaign in support of the Secretary General of the United Nations, Ban Ki-moon, when, some years ago, sensing he would need help to create the momentum required to get to a strong deal at COP15, he approached the industry for help through the International Advertising Association.
For T-sign it has been a great pleasure to take part in this worldwide campaign and to be able to support such a good cause.
There have been many online campaigns in support of activities around the climate conference in Copenhagen 2009, not many have been as successful as to gather more than 6.000.000 "messages of hope" including sign-ups.
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